Experience unmatched performance with the Golf Pride Tour Velvet Plus4 golf grip. Whether you’re a seasoned professional or a passionate amateur, the Tour Velvet Plus4 provides a superior feel that enhances your overall game by delivering consistent comfort and control with every swing.Designed with advanced Plus4 technology, this golf grip simulates the feel of four extra wraps of tape in the lower hand reducing tension and supporting a smoother, more powerful swing. The unique textured surface creates an anti-slip golf grip, ensuring your hands remain steady and comfortable.Crafted from a high-quality rubber-blend compound, Tour Velvet Plus4 offers long-lasting durability and consistent performance. Upgrade your set with this trusted Tour Velvet golf grip from Golf Pride, and take your game to the next level with better grip stability and performance reliability.For over seven decades, Golf Pride has been the global leader in golf grip innovation and technology, from the invention of the slip-on grip to groundbreaking advancements in cord with Brushed Cotton Technology to the introduction of the hybrid category of grips.Today, Golf Pride has laid claim to more major wins than any other grip company. More than 80% of Tour professionals choose to play Golf Pride grips and not one is paid to do so. And in this age of multi-million dollar endorsement deals, that's the strongest endorsement of all.